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Founded in Charlottesville, Virginia in 2014, NIID fuses style with storage to deliver bags and backpacks that are anything but normal. WIthin 1 year, we became the first designer backpack to be enrolled in Amazon Exclusive.
We seek to present carrying options that meet your individual needs. Our looks approach purpose from a different perspective. Backpacks aren’t just about what’s being carried; it’s how it’s carried that matters. You matter.
No matter what you do or how you do it, NIID’s mission is to provide unparalled bags and packs that creatively convey the trus you. Why settle for ordinary when you can pack with personality and purpose?
Funded through Kickstarter, UNO I & II are multipurpose day-packs for everyone. They combine style and practicality into one bag. Its mega storage space with smart organizing system makes packing and unpacking a breeze.
Nearly 500K units were sold within a year of its release. A Smart Way to Carry Your Everyday Gadgets. Designed to be ultra-slim so that it adapts to your everyday lifestyle needs. It does not add extra bulk and maintains a stylish look to go with any outfit. With it’s quick release buckle, you can easily take FINO off with your coat on.
The minimalist anti-theft chest bag
Sleek as a sling, spacious as a backpack. The best urban bag, period. Compact and slim, only slightly bigger than the dimensions of a piece of A4 paper with a light weight of 800g. First convertible sling bag with 15L capacity and customizable storage space. Flexible uni-body design that allows customers to unzip and roll it up to a much more compact size.
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