THE NOVUS LAB: No Fluff, Just Real Stuff

The Novus Lab is a product discovery platform that focuses on bringing you unique, unexpected, ingenious products from inventors, to entrepreneurs to small business owners that are actually worth buying.

We are a portal that propels innovations of passionate and emerging entrepreneurs and make it more accessible to people around the world. We strive to bring awareness, recognition and life to bold, new ideas and products to make life a little less ordinary.

We test everything we sell. We don’t just bring in any product.

We go through rounds and rounds of discussion and thorough testing. We pit them against similar products and see how they stand out in terms of functionality, price, durability and more.

Less than 5% of the products we source, make it to our lineup of products. You can trust that what you’re getting is worth your time and buck.


Click on any of our premium product listings to view key details and images. Submit an enquiry on any of the listings and we will be in touch with you shortly. Reach us through our contact form for more information.